On December 31st, the one-month Double Festival Carnival ended in a wonderful and exciting ultimate challenge.

According to the statistics, during the double festivals from December 1^st to 31^st, a total of more than 100,000 products were staged at a low-price carnival feast, attracting consumers from 55 countries to snap up and the final monthly passenger flow reached over 1 million. 500,000 sets of goods had been sold and the mall’s sales reached a record high, which fully reflected the unshakable status of the original IP “Double Festival Celebration” initialed by Ajman China Mall in the hearts of consumers in the UAE.
 

Since 2015, Ajman China Mall had been insisting on marketing strategies of promotion and innovation. This mad buying spree in the mall was the result of our fifteen-year insistence. As an iconic event of the “Super Shopping Rush” in December every year, in 2019, the Ajman China Mall upgraded the double festival celebration activity. In conjunction with the enterprises in the mall, the “Interactive Scenario Experiencing Activity” is introduced into the theme activities making the interactivity and enjoyment of the activity comprehensively improved. Crazy cash grabbing machine, pillow fight, ultimate challenges and other activities not only satisfied consumers’ freshness, but also gained a large wave of passengers flow.

 

According to the data, during the double festival, nearly 500,000 sets of goods were sold, among which practical products such as bags, shoes, clothing, accessories, toys and household goods became hot products. The products that witnessed top three year-on-year sales growth were footwear (88%), accessories (64%), and bags (54%). The products that witnessed top three comprehensive sales growths were accessories, clothing, and toys. The top three products in terms of sums of consumption were household products, luggage and clothing. Besides the rapid growth of the sales volume of practical products, the order volume of gourmet restaurants had also increased by an unprecedented amount, with a year-on-year growth rate of 168%. The main consumer group of that was family travel shopping, accounting for 46%

 

From November 27^th to December 30^th, if you made a purchase of more than 300AED, you could participate in the “Cash Grabbing” activity at the front desk of Ajman China Mall. Within the specified time, more than 10,000 AED in cash could be grabbed at your will. The crowd at the event site was like the travel season of spring festival. The real cash made all customers crazy. According to a customer service staff, one of the consumers from the Emirate of Abu Dhabi spent Dh 328 in cash in the mall, and then participated in this cash grabbing activity. He grabbed Dh 246 in total. This customer actually only spent Dh 82. According to statistics, the “Crazy Cash Grabbing” activity throughout the month sent a total of 97,800 dirhams in cash. There was no trick in the Cash Grabbing Activity. Ajman China Mall used the simplest and most direct way to offer discounts to consumers.

 

On December 14^th, the world-famous “Pillow Fight” game was launched fiercely in Ajman China Mall. Customers experienced a fierce carnival party and randomly presented 1,000 AED cash prizes, TVs, washing machines, microwaves, three-piece suitcases and other great prizes. Through the continuous influence of the word-of-mouth of the previous event, on December 28^th, the second “Pillow Fight” carnival in Ajman China Mall opened fire again, attracting more than 60,000 passengers and vehicle flow exceeding 40,000 vehicles that day. In terms of daily sales data, Outlet of Ajman China Mall reached over 200,000 dirhams ranking the first place among the stores nationwide. It showed that the original IP, “Double Festival Celebration”, had become a unique business card for Ajman China Mall.

 

On December 31^st, New Year’s Eve activity for Ajman China Mall was held. The ultimate challenge, Who’s Still Standing, caught the eyes of the public. The new challenge method made people eyes pop out and the rich cash prizes tempted people to try. A total of 3,000 dirhams in cash and prizes totaling up to 60,000 dirhams such as TVs, washing machines, refrigerators, ovens, microwave ovens, vacuum cleaners, juicers, etc. were awarded to all participating customers. Dreams were at your fingertips and the madness index reached its max.

In the market environment of newly upgraded consumption, the IP value advantage of Ajman China Mall is prominent. According to the data, during the double Festival this year, among the consumers who bought goods in Ajman China Mall, many of them were old customers who had made purchase previously. Ajman Chinatown had won a large number of loyal fans through novel activity forms and good market reputation. Thus, widespread praise was received from consumers. According to the statistics, the ultimate challenge event sent a total of 3,000 dirhams in cash as prize and a total value of up to 60,000 dirhams prizes including TVs, washing machines, refrigerators, ovens, microwaves, vacuum cleaners, juicers and other home life prizes. All of the customers who participated in the event got prizes, so that everyone had a great fun and enjoyed themselves in China Mall.